Copywriting Power - Persuasion Through the Heart

Author: Peng Cheng
Publisher:
Publish Date: 2006-04-01
Features: This series of books breaks away from the conventional theoretical models of marketing books. It starts from the perspective of communication within the product sales domain, teaching readers how to sell their products and how to enhance the added value of their product information in communication. It provides a detailed interpretation of the sales power, big ideas, copywriting power, and big competitions within the communication scope of product marketing. Each book also incorporates real-world case studies from companies' business activities. This book analyzes copywriting methods from the perspective of communication studies, deeply exploring and revealing to readers how to effortlessly persuade their target consumers through copywriting. This is the purpose of the book—persuasion through the heart. By dissecting 49 appeal methods in copywriting, the book enables readers to easily grasp the subtle aspects of the copywriting process. Additionally, the book analyzes and introduces the creative philosophies of numerous master copywriters in the field, making it a valuable resource for readers to learn from and draw inspiration from.