Author: Harvard Business Review Editorial Group / Yang Zhushan
Publisher:
Publish Date: 2006-03-01
Features: As the environment changes, businesses must adapt accordingly. If they ignore changes in their surroundings, they will stagnate and may even face extinction. However, it is worth noting that even companies vigorously (promoting change) can achieve different results depending on the approach. This book explores the theme of corporate change through engaging case studies and insightful discussions. A new performance evaluation system leads to increased customer complaints and low employee morale. The newly hired CEO aims to bring new economic growth to the company, but it remains stuck in its old ways. Young employees are trained as mentors for senior staff, yet their relationship is strained. A newly established profit center performs well, but internal dissatisfaction grows. After a merger, severe cultural conflicts arise. The highly anticipated Chief Operating Officer has accomplished almost nothing in the year since taking office.
Challenge Managers Series 4 -- How to Handle Obstacles in Change?
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