Modern Hotel Marketing Management Art

Author: Huang Liuying
Publisher:
Publish Date: 2002-06-01
Features: This series of books takes the environment faced by modern hotels in the new century as the research background, with innovative thinking as the basic research theme. It centers on "establishing a people-oriented service system and management system" and aims to achieve the sustainable development of hotels. The series consists of six independent yet interconnected works: "Overall Hotel Management," "Hotel Marketing Management," "Hotel Room Service Management Art," "Hotel Catering Management Art," "Hotel Equipment Management Practice," and "Hotel Financial Management Techniques." These works highlight the artistic characteristics of hotel business management, emphasizing flexibility and creativity based on scientific principles, and pursuing the appropriateness of management.