Fashion Show: Complete Guide to Exhibiting (Decisive Wisdom of Fashion Marketing)

Author: Tang Xinling (Compiler)
Publisher:
Publish Date: 2006-03-01
Features: "Fashion Show Exhibition: Complete Guide to Participation" is a book in the "Fashion Marketing Winning Wisdom" series. It is a must-read, actionable guide for garment enterprises participating in exhibitions, and can also serve as a practical textbook for students of fashion majors in universities and colleges to learn about exhibition planning. The book starts with an introduction to the current state and types of fashion exhibitions, then elaborates in detail on the preliminary goals and decision-making, mid-exhibition display design, and specific operational practices. Reading this book will give readers a clear understanding of participating in fashion exhibitions, and it also holds strong guiding significance for fashion exhibitors. It helps participants focus on preparation for the exhibition, be ready for overall operations, and break through in presentation.