Strategic Management—Formulation, Implementation, and Control (8th Edition) (Classics in Business Management Translation Series)

Author: (USA) Pearce Robinson
Publisher:
Publish Date: 2005-03-01
Features: This book is a highly popular strategic management textbook in the United States, compiling the research findings of numerous strategic management scholars over the past two decades. One of its most prominent features is that it is the exclusive partner of Business Week as a strategic management textbook in the U.S., providing access to the latest cases and visual materials from this world-class journal, making the content rich and highly contemporary. Another major feature of the book is its extensive case materials. After the theoretical sections, there is a dedicated case section that includes many small cases from Business Week, as well as a large number of comprehensive cases. Additionally, each chapter of the theoretical part concludes with a discussion case, and numerous examples are interspersed throughout the text to convincingly illustrate the relevant theories. All these cases cover almost all industries we can access, allowing readers to gain a comprehensive understanding of strategic management across different sectors while studying it. They also enable practitioners to easily find positive and negative examples close to their own industries for inspiration. This book can serve as a textbook for MBA and management graduate students in strategic management courses, as well as a training manual and reference book for a broad range of corporate management personnel.