2006: China Media Industry Development Report - Media Blue Book (includes CD-ROM)

Author: Cui Baoguo
Publisher:
Publish Date: 2006-04-01
Features: The development of China's media industry in 2006 faced an urgent task—"transformation and innovation." In 2005, the newspaper industry lamented that "the pie of newspapers was shrinking." Some even predicted that newspapers would disappear within the next three to four decades. Some believed that blogs would determine the fate of media in five years. A common view was that traditional media faced a turning point and needed to transform. The wave of new media surged,ing people's media consumption habits and lifestyles while exerting a huge impact on traditional media. In 2006, China's media industry would undergo a major reform, with 3D management and digital transformation as its key. Traditional media needed to undergo a thorough transformation, and only innovation could lead the way. "The Blue Book" is a large-scale series of books launched by Social Sciences Academic Press in recent years. It consists of a series of authoritative research reports that analyze and forecast the current state and development trends of China and the world in various fields of economy, society, and more at the end of each year. The authors of the series are primarily experts from the Chinese Academy of Social Sciences, all top-tier experts from first-class research institutions in China. Their views and insights reflect the highest level of understanding and recognition of the reality and future of China and the world, making them unquestionably authoritative. Additionally, each book comes with a database CD-ROM (SSDB), which serves as both an e-book and a database. After installation, it can be accessed via computer, allowing for quick searches and retrievals by entering any keywords, making reading and research more convenient and efficient.