Informational graphic design

Author: Compiled by Chen Jun of Rockport Publishers, USA
Publisher:
Publish Date: 2006-03-01
Features: This book showcases visually striking images through a unique editorial concept, presenting works that are both grand and clearly convey their intended message. The fundamental and challenging skills a graphic designer must possess include capturing inspiration and information, as well as the ability to create "readable" visual images for the audience. Moreover, this ability is equally influenced by innate factors and acquired learning. If these skills are neglected, even a technically skilled designer can at most be labeled as a "technician." With breathtaking visual images and concise, precise text, this book comprehensively explains the theories hidden behind visual images, guiding readers through the mountain of excellence in graphic design—from the design of signs and logos to advertising packaging and promotional materials. It reveals the concepts and secrets behind the design of each work.
This book combines practicality and artistry, featuring both clear theories and practical introductions, showcasing the successful journeys of designers from various fields in becoming masters of visual translation. It is an invaluable specialized book on visual communication design.
(Note: The original Chinese text contains repeated phrases that are retained as they appear in the source material.)