Public Relations Director

Author: Li Daomei
Publisher:
Publish Date: 2006-02-01
Features: This book introduces public relations as the management activity of social organizations to shape their image, utilize communication methods, and engage in two-way communication with the public to achieve a cooperative relationship based on mutual understanding, trust, and support. A complete public relations consists of three elements: social organizations, the public, and communication. As a management function, public relations differs from other management functions within an organization, such as