Author: Zhang Pengzhu
Publisher:
Publish Date: 2006-03-01
Features: This book emphasizes the connection between theory and practice, integrating case studies from enterprise practices. Most chapters include selected cases, and each section concludes with a comprehensive case study to help readers better understand the content, enhance their ability and interest in applying information technology theory to solve practical problems. As one of the Management Practice MBA series textbooks, the target readers of this textbook are primarily MBA students. The future career orientation of MBA students mainly includes professional entrepreneurs and various organizational management decision-makers. They need to understand and master information technology as a decision-support resource and a tool for building organizational competitive advantages from the perspective of modern managers. Before studying this course, MBA students are recommended to complete the "Computer Improvement and Proficiency" course and its practical training. The purpose of writing this textbook is: ① to focus on explaining the role and level of participation of managers in the planning, development, and implementation of information systems; ② to clarify that information systems are decision-support resources for managers; ③ to emphasize that information system resources can be used for decision-making at all levels of the organization and for most management functions; ④ to demonstrate that information technology can be used to improve organizational competitiveness.
Information Technology
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