Innovative China - Business Masters Teach You How to Innovate (CD-ROM Included)

Author: Lin Weixian
Publisher:
Publish Date: 2006-04-01
Features: Knowledge transforms, innovation achieves the future! Without a sense of innovation and innovative ability, neither individuals, nor enterprises, nor even our nation can win future competitions and will be constrained everywhere. Innovation China—cultivates your innovative awareness, inspires your innovative thinking, enhances your innovative ability, and helps you and your organization win the future! The criteria for success in the old century often become the reasons for failure in the new century. If China indulges in its current status as a manufacturing giant, it cannot become a leading creative nation tomorrow. Independent innovation and taking the path of an innovative nation have become the strategic choice for China's development in the 21st century. Offense is the best defense; innovation is the fundamental way for Chinese national enterprises to transform from weakness to strength. Innovation is crucial and urgent for all enterprises, government agencies, and every individual in China. This book elaborates on business innovative thinking and methods in an in-depth yet accessible manner through numerous vivid and lively cases, guiding enterprises to break through various bottlenecks that restrict innovation, training employees' innovative thinking, and inspiring their creative inspiration. This enables effective implementation of design innovation, product innovation, marketing innovation, and more, helping enterprises escape the "red ocean" battle and continuously explore "blue ocean" opportunities, transforming "Made in China" into "Created in China."
This book is also a systematic and practical innovation training manual, which will effectively assist you in cultivating an innovative mindset, enhancing your innovative ability, innovating work and lifestyles, and seizing future wealth-building opportunities. The book focuses on inspiring innovative thinking, with creative insights evident throughout its concise and simple text. The specially designed numerous cases and exercises further enhance the book's practical value. It is certain that whether for corporate innovation or personal wealth-building, this is a highly valuable reference work! This book comes with a complimentary VCD disc.