Modern Strategic Management - Modern Business Administration Library

Author: Wang Weiguang
Publisher:
Publish Date: 2006-02-01
Features: This series of business management library aims to encompass the fundamental management knowledge and skills that students of management majors in China's colleges and universities, as well as business management personnel, should master in the context of economic globalization and informatization. It strives to reflect the new developments in contemporary management science, reveal the new changes in management practice, and introduce successful experiences in management art. This library has three distinct features:
First, the combination of authors from teaching, research, and production units. The authors of this library consist of professors from universities, researchers from research institutions, and senior business managers from enterprises. Their common trait is the integration of education, research, and management. Those engaged in education and research often conduct surveys or even take temporary positions in enterprises, while those involved in research and management frequently teach at universities. Additionally, they all undertake research projects and have a wealth of academic achievements, making them leaders and pioneers in their fields. As a result, they have a clear understanding of the content structure, key points, and types of cases required for each book.
Second, the combination of domestic management theory and international management theory. Specifically, this library is a scientific summary of China's business management practices, reflecting the new achievements in China's management theory, experience, methods, and disciplinary research. At the same time, it absorbs useful content from international management science, including new concepts, principles, methods, and cases, tailored to China's national conditions.
Third, the combination of theory and practice.