Chinese financial culture

Author: Yin Wei/Yin Feiran (editors)
Publisher:
Publish Date: 2005-05-01
Features: Characters are walking; the paths they traverse form a genuine cultural map. Characters are reproductive; every vibrant character, nourished by history, gives rise to a vast community. If each character is a seed with full grain, then "Fú" (fortune), "Lù" (wealth), "Shòu" (longevity), "Xǐ" (joy), and "Cái" (wealth) have fortunately landed in the fertile soil of Chinese culture. Over five thousand years, the rich nutrients have allowed them to develop deep roots and flourish with lush branches and leaves. Each plant is a magnificent sight. This book, in a form rich with illustrations and text, collects and organizes folk legends about the god of wealth and various customs related to this deity closely tied to human interests, providing a historical analysis and interpretation of this divine being.