Winning at Risk

Author: (USA) McCarthy
Publisher:
Publish Date: 2006-04-01
Features: A classic work exploring enterprise risk management from the perspective of senior executives, revealing the secrets of top-tier companies in mastering risks by KPMG's senior global executives. The business world changes rapidly. How can CEOs and boards of directors steering the ship of the enterprise respond to emerging risks? Microsoft, HP, Motorola, and other Fortune 500 companies share their experiences, teaching you to prepare for the unexpected and remain steadfast in the face of change. Let Winning in the Face of Risk show you how to:
Discover and address internal risk sources in your business;
Manage risks without disrupting current plans and initiatives;
Link corporate governance and risk management initiatives to shareholder value.
Like many industries, our previous approach was to react after risks emerged. But now, companies should proactively prevent risks. You must realize that you cannot expect to predict all the risks your business faces, but you must find ways to identify risks before they occur.
Rod Eddington, CEO of British Airways
People often tend to view risks in a two-dimensional mindset. Typically, business professionals are not aware that they are taking risks. Some risks can be transferred to others, and some risks can be reasonably accepted.
Brent Knoll, CFO of Microsoft
As a corporate decision-maker, you are constantly troubled by uncertainty every day, both global and local: What impact will the fragile political structures of Middle Eastern countries have on global oil prices, and how will it affect your company's cross-border transportation costs? How can you incorporate factors such as economic downturns, political instability, natural disasters, and wars into your risk assessment? What is more important is that now, what risks are lurking, capable of shaking company stock prices and even causing the company to collapse?
This book summarizes the profound insights and solutions of senior executives on enterprise risks, exploring various methods to reshape organizational structures for proper risk assessment and management. It pioneers the collection and analysis of risk management strategies from more than a dozen top-tier companies today, aiming to help business managers develop optimal risk management strategies and remain invincible in competition.
This is a groundbreaking work on risk optimization and risk management. Whether you are a CEO, board member, CFO, or department manager, this book will help you assess and manage the commercial, operational, and financial risks of your business, creating sustainable competitive advantages for your company, its shareholders, and stakeholders.