NGO Marketing, Fundraising, and Accountability: Theory and Practice (Oxfam Series on NGOs and Social Work)

Author: Xiao Meijuan, Lin Guocai, Zhuang Yuxi
Publisher:
Publish Date: 2005-08-01
Features: This book is part of the "Leshi Library · NGO and Social Work Series." It primarily takes the (Leshi Foundation) as an example, discussing the issues of NGO marketing, fundraising, and accountability from both theoretical and operational perspectives. It includes numerous detailed and vivid case studies, aiming to provide theoretical references and a practical, internationally compatible toolbook and teaching material for developing local NGOs, social workers, and students in social work programs in China. It also promotes public discussion and exchange regarding the development of Chinese civil society.