Chinese Olympic Committee Intangible Asset Marketing

Author: Qiu Zhaoyi
Publisher:
Publish Date: 2006-01-01
Features: Based on a comparative study of the marketing mature experience of the International Olympic Committee, this book pioneers the integration of marketing theory with the development of intangible assets of the Chinese Olympic Committee. It elucidates the connotation, content, nature, characteristics, and classification methods of the intangible assets of the Chinese Olympic Committee from aspects such as the marketing environment, product, legal protection, sponsorship, pricing, distribution, communication, and organizational control. It also establishes a marketing framework system with Chinese characteristics for the marketing of the Chinese Olympic Committee's intangible assets.