International Business Management - Theory and Practice of Internationalization (Second Edition)

Author: Li Min
Publisher:
Publish Date: 2006-01-01
Features: The content of international business management research is very extensive, and there are many perspectives. The focus of this book is to discuss the internationalization of operations and management issues for outward-looking enterprises. First, it analyzes how enterprises make decisions on internationalization in the external environment of global economic integration. Then, it introduces the theoretical foundations of business internationalization. Once the general direction of outward-looking development is determined, the book explores how enterprises should select overseas target markets, choose appropriate ways to enter the selected overseas markets, and determine the right mode of entry. To answer these questions, both theoretical frameworks and specific analytical tools and methods are required. Finally, to achieve good results and sustainable development in the internationalization of outward-looking enterprises, it is necessary to manage their overseas business operations. Since outward-looking and international business operations are distributed across different countries and regions, facing complex operating environments and variables, there must be theories, approaches, strategies, and methods different from those of domestic business management. The book also includes 16 cases on internationalization and transnational business management.