Phoenix Art - Phoenix TV Culture Enterprise

Author: Mai Nan
Publisher:
Publish Date: 2006-03-01
Features: Against the backdrop of economic globalization, how can integration of Eastern and Western cultures be achieved at the level of mass communication? How can the independence of Chinese culture be maintained in the process of integration? How can the national culture, entertainment, and media industries be developed and strengthened? The social responsibilities that Chinese media, as cultural carriers, must undertake are extremely significant. Li Wenbin's Phoenix Art: Phoenix TV Culture explores the multi-faceted perspectives of Phoenix TV's marketing from the perspective of corporate culture, attempting to provide a reference for the operation of the television industry.
A well-meaning person drew an invisible line in the northern hemisphere, calling it the 30th Parallel. This is perhaps the most puzzling scar and uplift on Earth, where many mysterious phenomena occur: the highest island in the sky, Mount Everest; the deepest underwater wonder, the Mariana Trench; the Qiantang River tide with pearls rolling in reverse as waves crash against the shore; and the Bermuda Triangle, forever with its menacing, gaping mouth.