Terminal first

Author: Feng Fuke
Publisher:
Publish Date: 2006-03-01
Features: Bill Gates once said: "Whoever owns the marketing network owns the future. Let me add a point from this book: whoever owns the terminal marketing network owns the future." — Chen Dawei, Direct Selling Talent Research Room, Talent Research Center, Peking University. In terms of the marketing environment, many enterprises are now placing increasing emphasis on the exploration of terminal users, and the marketing hierarchy is becoming more and more grassroots. This book describes for us how to cultivate the terminal market in depth. — Zhang Yuanchang, Researcher, Asia-Pacific (Hong Kong) Logistics Development Strategy Research Center. Hold the terminal weapon, build the god of marketing service. Customer service managers engage in frontline management work in various enterprises. Currently, there are no customer service management majors in domestic universities and colleges, nor are there specialized institutions or organizations to provide systematic training for customer service managers. Customer service work is merely considered a part of marketing. The customer service department is both a support department for follow-up services and an experience filtering department. Customer service work suits those with strong rational thinking and self-management abilities. This book adopts a unique approach, combining theory with practice to cultivate various skills, attitudes, and ways of thinking that help you win customer satisfaction and loyalty. It enables you to truly understand, "Don't keep selling your products to customers; instead, keep creating value for them."