Store Product Management - The Zhongyue Treasure Classic that Boosts Terminal Store Performance by 3 Times (Includes Bonus CD: Advanced TrainerVCD)

Author: Zhu Wenxin
Publisher:
Publish Date: 2006-04-01
Features: In today's era of product homogenization, why do some stores thrive and create high profits while others struggle with empty shelves and declining business? Why do some stores have products that are highly sought after and attract customers, while others are forced to close? What causes these differences in store treatment? Is it due to a lack of suitable product categories, unclear or unreasonable product structures, traditional and unimaginative product displays? Is it because of imitative promotions without innovation, blind inventory management without control, or a lack of methods in overall product process management? In this book, you will find the answers and solutions to your doubts!
Product management refers to a complete cycle process, from product planning, product ordering (purchasing/replenishing/returns) to product display, product sales, inventory management, and information feedback. As the foundation of store operations, products are the soul of the store and one of the key elements in creating high sales. This book provides a detailed discussion on store product management specifically for the fashion industry, aiming to offer more guidance and support to end stores in the fashion industry, ultimately achieving the goal of increasing store sales and profits.