Visual design of the trademark image

Author: Li Daoguo
Publisher:
Publish Date: 2006-02-01
Features: This book explores the visual symbol patterns through the case study of trademark imagery. It is divided into five chapters, mainly covering topics such as an overview of trademark imagery, the visual symbols of trademark imagery, the symbol patterns of trademark imagery, the symbol construction of trademark imagery, and the symbol interpretation of trademark imagery. Starting from the core concepts of trademark imagery and symbol patterns, it systematically discusses the theoretical foundations of trademark imagery, the visual elements, structural paradigms, and their generation and development, utilizing knowledge from disciplines such as communication studies, semiotics, linguistics, hermeneutics, psychology, and art and design studies. It also pioneers explorations into the cognitive psychology and interpretive thinking theories related to the symbol patterns of trademark imagery.