Make Money in Shanghai - Thirty-two Ways to Choose Your Own Path to Wealth

Author: Hu Xiaorong
Publisher:
Publish Date: 2006-03-01
Features: In the early days of the reform and opening-up, people when individuals went into business for themselves. At that time, the social status of individual entrepreneurs was not high. With the advancement of the times, although the term "individual entrepreneur" still exists, in most cases, people refer to them as "entrepreneurs." The change in terminology reflects the change in the social status of entrepreneurs. Former individual entrepreneurs were mostly poorly educated and could not find jobs to make a living, so they had no choice but to start their own businesses. Today, a considerable number of entrepreneurs have received a good education, some of whom are "returning overseas students." They could easily get well-paying jobs with their knowledge, but they chose to start their own businesses for their ideals. "Making a Fortune in Shanghai" is a reference book about personal entrepreneurship, listing 32 successful entrepreneurial cases. The main experiences from these successful cases can be summarized in three points: First, "ride on the coattails" is beneficial—entrepreneurs who join top-tier chains, such as McDonald's, have a very high probability of success. Second, there should be a certain capital threshold. If the capital threshold is too low, there will be more imitators, and the chance of success will be greatly reduced. Third, there should be a certain level of uniqueness and technical threshold. If the products and services lack distinctive features, it will be difficult to attract business, let alone success. The author provides a detailed analysis of the 32 cases, including industry prospects, location selection, initial investment, profit forecasts, and risk analysis. It is believed that this book will be of great help to readers who have already started their own businesses or are planning to do so.