Theoretical perspective of Western economics

Author: Xia Dong
Publisher:
Publish Date: 2006-03-20
Features: Behavioral economics is a relatively new branch of economics that has emerged in recent years. It is a school of economic thought that further takes economic theory analysis from the ivory tower to the real world after institutional economics. Its characteristic is to combine behavioral science with economics, explaining economic phenomena with psychological factors and challenging the traditional economic man hypothesis. This book combines the need theory from behavioral science with traditional economics, aiming to systematically interpret the main concepts and contents of traditional Western economics using the basic views of need theory and the author's new insights into need theory. It helps researchers in behavioral science, practitioners in economic management, and theoretical researchers to understand the basic concepts and ideas of economics from the perspective of human nature, thereby providing certain reference value. Especially for those engaged in interdisciplinary research between behavioral science and economics, this book can play a role in sparking further discussion.