Chinese Management: 38 Key Details

Author: China Yinshi Press
Publisher:
Publish Date: 2006-04-01
Features: This book examines various aspects of modern enterprise management, integrating advanced Western management concepts and applying the essence of ancient management theories to conduct in-depth analyses of representative cases in modern enterprise management. It proposes new ideas and insights for various aspects of business management. The book vividly explains eight key areas: corporate strategy implementation, corporate decision-making management, corporate culture cultivation, corporate image planning, corporate talent management, corporate humanistic management, corporate management mechanisms, and corporate marketing strategies. It aims to assist corporate leaders in effectively managing their businesses. By promoting the fine traditions of national culture and utilizing the essence of ancient thought, Chinese enterprises are certain to forge a management path with Chinese characteristics through continuous practice and theoretical exploration.