Haier's 49 Management Principles

Author: Su Chunli (Compiler)
Publisher:
Publish Date: 2006-03-30
Features: Haier is a book, a history of entrepreneurship, reform, and development, an encyclopedia of management, and a specialized study on corporate culture; Haier is a story, with a difficult past, a glorious present, and a bright future; Haier is a mystery, constantly creating miracles. This book will uncover the secrets behind Haier's success from the perspective of its management principles. This book will explore the secrets of Haier's success from the perspective of its management principles. The book is divided into ten chapters, covering the principles of Haier's brand management, technological innovation, corporate competition, employee motivation, customer service, job responsibility management, advanced marketing, team building, product quality management, and corporate culture development. At the same time, it is hoped that readers will gain something from this book.