Marketing Management

Author: (USA) Quinn
Publisher:
Publish Date: 2006-03-31
Features: The publication of this book will undoubtedly play a powerful role in promoting and advancing the field of management in our country, serve as a valuable reference for building and improving the local management case library, and provide significant guidance for cultivating and shaping high-level management talent... This book compiles dozens of classic management cases from Harvard University, including: "Market Segmentation: Target Market Selection and Product Positioning," "Integrated Marketing Communications," "Value-Based Pricing Methods," and more.