Modern Corporate Culture (Modern Business Administration Classics)

Author: Liu Guangming
Publisher:
Publish Date: 2005-11-01
Features: This book has the following characteristics:
1. It is the first to elaborate on the intrinsic connection between corporate culture and the scientific development concept in China, explaining the relevance of modern corporate culture and corporate goals to national development. This has never been addressed in any corporate culture books published in China so far.
2. It systematically analyzes some entirely new topics for the first time, such as: modern corporate culture and corporate ethics, management culture and ethics, corporate ethics and integrity culture, the relationship between corporate reputation and corporate credit; modern corporate culture and capability cultivation, cultural regeneration, performance enhancement, and trait development; the connotations and interconnections of cultural power, competitiveness, and execution power; modern corporate image and competitiveness, corporate philosophy and core competitiveness, corporate image and corporate vitality; and modern entrepreneurs and cultural regeneration.
3. Cross-cultural management is a new topic in modern corporate culture within the field of management studies.
4. The book also explores issues such as corporate, environmental ethics, and circular economy; environmental ethics and corporate social responsibility; environmental ethics and corporate ethics strategy; and how corporations can create comfortable products and environments.