Media Ethics - Issues and Cases (Chinese Edition) (4th Edition)

Author: Patterson Wilkins
Publisher:
Publish Date: 2006-03-01
Features: This book focuses on the application of ethics in various media of the information society in the 21st century, demonstrating to readers how to complete their work better and more ethically through texts, cases, and images. The author compiles a large number of new cases on media ethics, keeping the discussion focused on the ethical dilemmas faced by media and professionals, but also pushing the discussion to the core of the issues. Appropriate theories are introduced into the decision-making process, and carefully designed thought questions are used to help students independently make moral judgments. This book can be used as the main textbook for media ethics courses, as well as a supplementary textbook for ethics sections in courses such as news writing, media and society, advertising and public relations, and news photography.