Sports Agency Practice

Author: Zhang Yufeng / Wang Yue, Editors
Publisher:
Publish Date: 2006-03-01
Features: As China's market economy gradually develops and improves, the economic value of sports economy is becoming increasingly evident. Sports economists serve as a crucial bridge connecting sports and the economy, yet the operation of sports economists in China is still in its early stages. This book is one of the "Sports Economy and Sports Industry Series Textbooks," divided into two parts. The first part provides a systematic theoretical introduction to sports economists and sports brokerage activities. The second part lists and analyzes representative cases of sports economy, which is also a highlight and feature of this book. This textbook is suitable for graduate and senior undergraduate students in the fields of sports economy and sports industry. It offers strong reference and guidance for individuals who wish to engage in sports economy and industry activities or research.