Customer Value Marketing - The Long-Driving Force for Enterprises

Author: Ma Lianfu
Publisher:
Publish Date: 2006-01-01
Features: This book is a cutting-edge marketing treatise with theoretical value and practical applicability, revealing the essence of contemporary marketing. Based on an in-depth analysis of successful enterprises and uncovering their secrets of success, the book interprets the meaning and essence of customer value from the perspective of marketing strategy, identifies the needs and key dimensions of value customers, proposes approaches and strategies for creating customer value, and elucidates methods and mechanisms for customer value management. It provides direction for marketing innovation and lays a foundation for the long-term sustainability of enterprises.