Easy to Handle Market Research - (Second Edition)

Author: Don Doman
Publisher:
Publish Date: 2006-03-01
Features: If you are planning to start a new business, launch a new product or service, or expand an existing business, this book is written for you. If you are not familiar with market research and have limited research budget, this book can help you quickly master the key knowledge of effective market research, so you don't need to rely on expensive research companies or experts, and can easily handle market research yourself. This book is one of the most popular market research guides abroad. The author answers the following questions through easy-to-understand explanations, simple and practical worksheets, and specific and detailed case studies: When should you conduct market research? Where can you find the data you need? How to determine the most appropriate research subjects? How to design an effective market research questionnaire? How to choose the best research methods? How to use the internet for market research? How to analyze the collected data?