77 Key Details of Chinese Marketing

Author: Xiao Li
Publisher:
Publish Date: 2006-04-01
Features: Chinese-style talent suits the needs of Chinese enterprises. From this point, we have reason to believe: For growing Chinese enterprises, marketing theories summarized from Chinese marketing practices are more instructive. This book is divided into 10 chapters, including details on the Chinese marketing market, product details, price competition details, advertising details, communication details, channel construction details, team management details, promotion details, brand management details, and customer service details. It provides a detailed and in-depth analysis of 77 details, and at the end, lists "Key Detail Reminders" to better help readers deeply understand and flexibly apply the content. The book perfectly combines theory and practice, with strong targeting and operability, truly achieving usefulness, flexibility, and cleverness. It is a highly practical and readable marketing professional book with unique characteristics. It is hoped that the publication of this book will not only bring marketing inspiration to corporate executives and marketing personnel but also add a touch of joy to reading.