Internationalization Future: The Next Round of Challenges for Asian Enterprises

Author: De Meyer et al. / Xu Jianguang et al.
Publisher:
Publish Date: 2006-03-01
Features: This book comprehensively gathers authoritative insights on business strategies from leading figures in the corporate world, showcasing how Asian giants have transformed into multinational enterprises. It highlights that companies embarking on internationalization today can also achieve success, effectively assisting them in navigating technological advancements, industrial upgrades, and the fundamentally altered competitive landscape. The book provides strategies and capabilities for success in an international future, serving as a guide to achieving globalization. By analyzing the three stages of internationalization among Asian enterprises—from the early pioneers to the subsequent builders to today's emerging forces—the authors paint a vivid picture of how companies at different developmental levels in Asia face internationalization challenges and ascend the internationalization ladder.