Market Research and Forecasting: Official Teaching Material for National College Entrance Examination Self-Study in Higher Education

Author: Wu Liao
Publisher:
Publishing Time: Not Available
Features: This book is the revised edition of the supplementary teaching material for the designated textbook "Market Research and Forecasting" (Economic and Management Majors) for the National Higher Education Self-Tuition Examination. The revision is based on the designated textbook "Market Research and Forecasting (：Market Research and Forecasting Self-Tuition Examination Syllabus)" compiled by the National Higher Education Self-Tuition Examination Guidance Committee. The important foundational work for the revision includes: 1. In-depth analysis and research on the requirements of the examination syllabus and the new spirit; 2. Detailed analysis and research on the question types, score distribution, answer requirements, and scoring standards of the new National Unified Examination for Higher Education Self-Tuition; 3. Extensive analysis of the problems self-examiners encounter in learning and actual test-taking, providing targeted comprehensive guidance and synchronous training.
Structure and Significant Features of the Book: 1. The book follows the syllabus requirements for assessment knowledge points and ability levels, organizing chapters based on these requirements. All knowledge points in each chapter are compiled into synchronous exercises in various exam question types, accompanied by reference answers. The writing aims to achieve a balance between comprehensive coverage and highlighting key points. 2. The carefully designed comprehensive test questions are selected "" by the author, reflecting the examination trends to some extent and also assessing students' mastery of the course. 3. Includes new National Unified Examination questions and reference answers. Students can stay updated with the latest trends in the National Unified Examination questions. After completing the book and practicing with National Unified Examination papers, students can scientifically conduct self-assessment, self-evaluation, and self-adjustment of their study direction, addressing weaknesses and gaps to achieve twice the result with half the effort.