E-commerce Basics Tutorial

Author: Wang Libo
Publisher:
Publish Date: 2006-03-01
Features: This textbook is designed for university students majoring in economics and management. It starts from the knowledge structure and professional needs of economics and management students, introducing the basic concepts, business processes, system architecture, and technical support of e-commerce. From a management perspective, it also elaborates on the significant revolution e-commerce has brought to management. Additionally, it uses specific cases to explain in an accessible manner the new management models and their practical applications in the economic field. The book is characterized by strong integration, emphasis on interdisciplinary studies, hierarchical organization, and advanced content, with a complete and well-structured system suitable for readers of varying levels. It can serve as a textbook for undergraduate students in e-commerce, economics, management, information technology, and other related fields, as well as a training manual. The book consists of 12 chapters, systematically and comprehensively introducing the overall framework and main content of e-commerce, enabling readers to gain a clear and complete understanding of e-commerce theory, technology, and applications after reading it. It delves into the definition of e-commerce, analyzes its impact on human thinking, economic activities, work, and lifestyles, and looks ahead to its future development. It provides a systematic and comprehensive introduction to core technologies related to e-commerce, such as computer network and communication technologies, e-commerce security technologies, financial electronic technologies, logistics technologies, etc. It also focuses on researching practical and theoretical issues of e-commerce in finance, law, government, business models, and enterprise management. The book primarily addresses practical and applied problems in e-commerce, including the environmental support for e-commerce, typical applications, and solutions.