Management Communication

Author: Kang Qing
Publisher:
Publish Date: 2006-03-01
Features: This book is a compilation and summary of the author's years of experience in teaching undergraduate and MBA courses. It is an extremely suitable textbook for university undergraduate teaching and related professionals. Compared to similar textbooks, this book has the following features:
Brief and concise theoretical elaboration. Traditionally, teaching in management communication courses has often emphasized skill training while neglecting theoretical focus. This book introduces the historical evolution of management communication theory and highlights the role of human resource theory in improving interpersonal theory. This not only helps students grasp management communication theory in a complete and systematic way but also lays a solid foundation for them to effectively learn and master communication skills.
Practical and hands-on exercises. The book includes numerous scenario simulations, practical exercises, role-playing, and case studies, which are very beneficial for helping students deepen their understanding of theory and effectively apply communication techniques.
Vivid and relevant local cases. The book features many local cases, most of which are real-life recordings collected by the author in recent years, which aids students in understanding and accepting the content.