CRM Action Handbook Strategy, Technology, and Implementation

Author: Meng Fanqiang
Publisher:
Publish Date: 2002-09-01
Features: This book provides a panoramic scan of CRM from perspectives such as competitive environment, information technology, marketing management, connotation and extension, system functions, vendors and products, future trends, industry applications, application models, implementation paths, business process reengineering, case studies, and benefit evaluation, sharing numerous insights and tips in each aspect. The content is derived from the author's firsthand experience in research, consulting, and training, emphasizing operability and practicality. With a clear main thread and broad vision, this book is suitable for individuals involved in CRM system construction, CRM software vendors and consultants, front-line enterprise staff, and CRM researchers. Every reader can apply the understanding of CRM gained from this book to their daily work.