International Management - Culture, Strategy and Behavior (5th Edition): Culture, Strategy and Behavior (5th Edition)

Author: Richard M. Hodejetz
Publisher:
Publish Date: 2006-01-01
Features:
Over the past two decades, the development of globalization and information technology has brought profound changes to corporate management. The integration of the global market has led more and more enterprises to enter the international market. Compared to domestic enterprises, those engaged in cross-border operations can achieve greater economies of scale and scope, thereby possessing stronger competitive advantages in terms of cost and differentiation. It is precisely for this reason that an increasing number of Chinese enterprises, such as Lenovo, Huawei, TCL, and Midea, have begun to expand overseas. At the same time, the internationalization of domestic competition has forced companies operating in the domestic market to face the challenges brought by globalization. Understanding the various knowledge of international corporate management holds significant theoretical and practical importance for managers and students of business administration. This book elaborates on cross-border management from various aspects, including culture, strategy, organizational behavior, and human resources, and is an excellent textbook with clear concepts, a complete system, and rigorous logic.