Modern competitive strategy

Author: Gordon Walker
Publisher:
Publish Date: 2006-03-01
Features: This book is highly suitable as a teaching reference for graduate courses in industrial economics and corporate strategy management. It has the following distinct characteristics: , clear framework, rigorous logic, and fluent language; second, rich content, encompassing numerous academic schools and perspectives on competition research; third, close integration of theory and practice, with highly representative cases; fourth, it covers many unique aspects, such as discussions on the evolutionary patterns of industries and enterprise development, as well as the perspective shift from examining competition strategies of individual business units to the entire enterprise. It is believed that the book can be easily understood by undergraduates and graduate students who have never worked in enterprises, while also providing practical assistance to product line managers and senior executives. Drawing on the essence of industrial economics, evolutionary economics, mainstream strategic theory, and organizational sociology, the book proposes a rigorous, highly readable, and comprehensive framework for strategic theory and practice.