Decoding the Front End of Innovation - Building Innovative Explanatory Dimensions: Building Innovative Explanatory Dimensions

Author: Richard Lester
Publisher:
Publish Date: 2006-01-01
Features: Innovative front-end, a fuzzy process. Interpreting innovation, is it an analytical perspective or an explanatory perspective? The professor from MIT challenges the superficial argument that "analysis is mainstream." Taking the product development processes of mobile phones, jeans, and medical devices as entry points, and using the business operations of brands like Nokia and Motorola as case studies, it constructs an explanatory dimension of innovation. "It is obvious that future economic competitive advantages depend on innovation capabilities, but it is not easy to determine what systems and practices are conducive to innovation. Based on an in-depth study of several cases, Lester and Piore propose some interesting and admirable new ideas on how new products should enter the market and achieve success, which will have a significant impact on teaching, management, and government management." — Robert Solow, Nobel Prize in Economics laureate "Lester and Piore tell us that a company's focus on core competencies is not enough to ensure the creation of irreplaceable brands or to extend its life cycle. In fact, great brands are not born overnight but are gradually formed through the various stages of innovation. This book makes us realize that we not only need to listen to consumer voices but also need to go further by observing consumers and imagining products that even consumers themselves cannot imagine." — Patrick Quevenne, Chief Designer of Renault "The content of Decoding the Front End of Innovation is clear and covers a lot of important aspects of innovation. In fact, reading it makes readers think more, which is a rare reading experience." — Robert Goizueta, former CEO of Motorola "Finally, there is a book that can break many of the universal prescriptions offered by politicians and business commentators. Decoding the Front End of Innovation helps us truly understand how to compete in the global economy." — Bob Buderi, Contributing Editor of Technology Review and author of Tomorrow's Engine "This book brings new thinking to innovation: where does innovation come from, and how should it be guided and managed. The authors' thought-provoking insights are not only applicable to the business field but also explain why education should play a more important role in innovation." — Gaston Caperton, former Governor of West Virginia and Chairman of the College Board This book points out, through an analysis of Silicon Valley in the United States and industrial clusters in Italy and France, that to enhance a company's innovative capabilities, it is necessary to maintain and strengthen the explanatory work that innovation relies on.