Shopping Mall Operations 300 Q&A - Industry Management and Operations Practical Guide 09

Author: Xiao Ye
Publisher:
Publish Date: 2006-03-01
Features: According to relevant data statistics, the development of shopping malls in China shows three major characteristics: rapid expansion in scale, accelerated sales growth, and intensified scale competition. The development of shopping malls will usher in a new era. To meet the needs of modern commercial retail development under the market economy and to satisfy the demand for cultivating applied talents with high professional ethics and expertise, capable of managing shopping mall operations, and knowledgeable in business management, we have compiled the book "300 Q&A on Shopping Mall Operations." This book is rich in content and easy to understand, combining advanced experiences and practical achievements from famous shopping malls at home and abroad over the years. It is a systematic introduction to the theory and methods of shopping mall operations, with its greatest feature being the systematicity and practicality of its content. Based on summarizing theoretical research and practical experience in shopping mall operations, this book systematically answers numerous questions related to shopping mall management through a wealth of survey data, case analyses, and the introduction of operational methods and techniques.