Network marketing

Author: Fu Shali
Publisher:
Publish Date: 2006-02-01
Features: This book consists of 10 chapters, including: Introduction, Network Marketing Environment, Collection, Processing, and Distribution of Network Business Information, Online Market Research, Characteristics of Online Markets and Purchase Behavior Analysis, Marketing Mix Strategies for Network Marketing, Strategies for Building Network Marketing Sites, Website Promotion Strategies, Internal Management of Network Marketing, and Network Marketing Practice. Guided by the principle of systematically cultivating students' operational skills and practical application abilities in network marketing, the book emphasizes marketing case analysis and practical training. It facilitates students in applying case analysis, thinking, and exercises to deepen their understanding of the learned knowledge and improve their network marketing skills. The book is characterized by its accessibility, practicality, and novelty. It can serve as a textbook for networked and informatized courses in higher vocational and technical colleges, covering disciplines such as e-commerce, marketing, and economics and management. Additionally, it can be used as a reference for e-commerce professionals.