The trap behind the trap

Author: Si Jian
Publisher:
Publish Date: 2006-01-01
Features: After the restructuring of the Golden Crane Beer Factory in a coastal provincial city, General Manager Jiang Wei became a millionaire private enterprise owner. With bank support, Jiang Wei introduced equipment, increased production capacity, and launched a full-scale attack, implementing a brand strategy to crush his rival, Yin Yan Beer, in the local market. Ultimately, he aimed to merge with Yin Yan and dominate the local beer market.