Crisis Gate - Media Typhoon and the Success or Failure of 40 Brands: Media Typhoon and the Success or Failure of 40 Brands

Author: Nina Sun
Publisher:
Publish Date: 2006-02-01
Features: The ancient Chinese proverb says, "Be prepared for adversity in times of peace" and "Plan for rain before it rains." Even multinational corporations, global 500 companies, and trusted, renowned brands can still face reputational crises, regardless of the cause. Prevention is the most important aspect. But if it cannot be avoided, one must learn to handle it. How is the most appropriate way to deal with it? Paths are made by people, methods are thought up, and experience can be drawn upon. Look at the causes, consequences, and intricacies of more than 40 crisis events involving well-known brands from 2003 to 2005. Perhaps they will be useful in the future! This book consists of four parts: case analysis, event overview, media coverage, and excerpts from reports. After each case, the number of news articles and web pages found through Baidu keyword searches are indicated for. The uniqueness of this book lies in: it does not provide any commentary on the events but lists the stories behind them, the deep and complex factors of the crises, the decision-making processes of company management and leaders, etc. After thoroughly reading these cases, readers will gain a general understanding of the role and responsibilities of the media in corporate crisis events, as well as an appreciation for the universality and destructive power of crises. They will also better understand the importance of crisis management in business operations.
This book is composed of four parts: case analysis, event overview, media coverage, and excerpts from reports. After each case, the number of news articles and web pages found through Baidu keyword searches are indicated for. The feature of this book is that it does not provide any commentary on the events. The stories behind the events, the deep and complex factors of the crises, and the decision-making processes of company management and leaders are believed to help readers gain a general understanding of the role and responsibilities of the media in corporate crisis events, as well as an appreciation for the universality and destructive power of crises. They will also better understand the importance of crisis management in business operations.
With the gradual release of this series, "China Enterprise Crisis Management," and through Sinibond Public Relations Planning (Shanghai) Co., Ltd., we hope that Chinese entrepreneurs and peers can benefit from it, promoting the theory of corporate crisis management and encouraging more people to study and explore the issue of Chinese crisis public relations.