Healthcare Industry Marketing

Author: Rod Sheff
Publisher:
Publish Date: 2006-01-01
Features: This book covers all the main topics related to marketing in the healthcare industry, explaining how traditional marketing methods can be applied to healthcare and public service systems responsible for health promotion and the development of health service plans. It is written for busy healthcare service managers and clinical professionals, clarifying how to successfully conduct marketing. The original material comes from various marketing efforts in different healthcare systems, including healthcare purchasing, health promotion, hospital service provision, primary care, and consumer research. While the book primarily focuses on the UK healthcare system and its reforms, its themes and lessons learned are valuable for any healthcare system and will be of interest to healthcare service managers and clinical staff worldwide.