Competitors---Winning with Talent, Strategy, and Performance

Author: Zhu Zhou
Publisher:
Publish Date: 2005-03-01
Features: A company's best hope lies in reading this book before its competitors. Liam Fay's work on competitor analysis is a well-structured, easily applicable, and highly practical book. It represents the author's professional achievement based on a deep understanding of competition. If I could, this book would be limited to a few people to read because companies that adopt the tools introduced in the book will be able to outperform their competitors in terms of intelligence, strategy, and performance. This book reflects Mr. Liam Fay's research, consulting, and teaching achievements in the field of competitor analysis over the past 15 years. It is divided into three parts, with the main content including:
- Providing relevant concepts for learning competitor analysis methods;
- How to conduct individual and multiple competitor analyses;
- Highlighting certain issues in analyzing current and potential competitors from an organizational perspective.
Competitor analysis is a management tool for business managers to achieve competitive advantage. In this book, you will find numerous valuable tools, including:
● How to analyze competitors' market strategies, strategic alliances, assumptions, assets, core competencies, technology, and culture;
● How to predict the strategic actions competitors may take and their potential impacts;
● How to anticipate changes in customers, channels, suppliers, and emerging markets;
● How to analyze the reasons or pathways for your company's success or failure in competing with current and emerging rivals;
● How to avoid typical errors in traditional competitor analysis.
This book is suitable for managers and others who conduct current and potential competitor analysis. It will be particularly useful for the following individuals: professionals who need to scan, monitor, and predict competitors' strategies and actions, as well as managers in marketing, manufacturing, research and development, and engineering departments who need to track competitor activities in their specialized fields.