China Newspaper Industry Development Strategy

Author: Liu Hui-gui, Editor-in-Chief
Publisher:
Publish Date: 2006-03-09
Features: This book provides a comprehensive and multi-angle analysis and research on the development strategy of China's newspaper industry. Its extensive research scope, comprehensive data, and systematic analysis are rare. The content covers the overall trend of China's newspaper industry development, the economic analysis of the industrialization of the newspaper industry, the historical evolution and international context of China's newspaper industry industrialization, innovative strategies for newspaper capital operations, innovative strategies for newspaper management systems, and innovative strategies for newspaper business development. Finally, it discusses the development strategy of China's newspaper industry under the background of globalization and networking. This is the part with the highest academic value, innovative significance, and practical guiding significance among the sub-projects "Media Development and Social Progress" of the second phase of the "Project 211" titled "Basic State and Development Strategy of China's Media Industry." The book systematically organizes and analyzes the research findings of numerous scholars and provides interpretations in the text. Even the materials and reference documents cited in the preface are interpreted at the end of the preface. The book is rich in material and well-organized, with arguments entirely based on objective and insightful analysis of the material. The viewpoints are novel, and the content mainly involves innovative strategies for newspaper capital operations, newspaper management systems, and newspaper business development. This book is part of the series "Development Strategy of China's Media Groups."