Business Communication (with disc) (CD-ROM)

Author: Carol M. Lehnert (USA)
Publisher:
Publish Date: 2005-10-01
Features: This book provides students with the necessary communication knowledge and experience for entering the career field in an innovative way. It integrates traditional theories and cutting-edge topics in the field of business communication, explaining these subjects in a lively and engaging manner. Current hot topics run throughout the book. In addition to the unique standard of the strategic factors model for business communication, this book naturally incorporates the main influencing factors of contemporary business communication—such as legal and ethical issues, diversity, teamwork, and technology—into all aspects and forms of communication. The book presents these new contents in a fresh format. Each chapter concludes with unique exercises and includes numerous vivid and realistic case studies from the real world. This book provides students with the necessary communication knowledge and experience for entering the career field in an innovative way. It blends traditional theories and cutting-edge topics in the field of business communication, covering content such as the fundamentals of communication, communication analysis, verbal, electronic, and written communication, reports and business presentations, as well as communication skills involved in employment. These new contents are perfectly presented with simple and user-friendly learning tools and innovative, practical section layouts. Additionally, the book includes numerous vivid and realistic case studies from the real world, which help students learn key concepts and communication skills in the field of business communication through the experiences of real companies.