Marketing

Author: Jin Guoli
Publisher:
Publish Date: 2003-01-01
Features: Business Administration Series Textbook. Based on the latest research findings in the field of marketing from both domestic and international perspectives, this book connects with the actual conditions and specific marketing environment of China, targeting the practical needs of corporate marketing. It systematically introduces the basic concepts, principles, and methods of modern marketing. The book covers topics such as marketing environment analysis, strategic management processes, and marketing management processes, striving to achieve a balance between theoretical and practical aspects. To support teaching needs and deepen readers' understanding of the fundamental concepts, principles, and methods of marketing, as well as to cultivate students' practical abilities in analyzing and solving problems, each chapter includes typical marketing cases and reference materials.