Strategic planning for private universities

Author: Zhejiang University Press
Publisher:
Publish Date: 2005-08-01
Features: The author is a leader of a higher education institution and has extensive experience in managing private universities. At the same time, he is also an educational theorist. The challenges faced by private universities in their survival and development are the main focus of this book. Theoretically, private universities have great advantages, but in practice, they encounter numerous difficulties. The existence and resolution of these difficulties involve issues such as governance structure, internal operational mechanisms, core competitiveness, execution, human resources, brand building, risk management, comparative advantages, and sustainable development. The author conducts a unique and in-depth study on these topics. This book provides theoretical inspiration and practical guidance; it is not only suitable for those engaged in the management and research of private universities but also for practitioners and researchers who are committed to reforming public universities.