Corporate University: The Key Strategy for 21st Century Businesses

Author: Cen Mingyuan
Publisher:
Publish Date: 2006-03-01
Features: Effectively establishing an "Enterprise University" and enhancing human resource management has become a key strategy for many companies. This book addresses the current situation in China where there are various forms and strategies of Enterprise Universities, as well as a narrow and biased understanding of them. It analyzes the historical background, theoretical structural models, different strategic roles, development trends, and potential challenges faced by Enterprise Universities. Through case studies and analysis, it guides readers in understanding and learning the steps to establish an Enterprise University, as well as the curriculum design and teaching methods of Enterprise Universities. It is hoped that this book will provide inspiration for Enterprise Universities in China, corporate decision-makers, human resource departments, academia, consulting firms, training providers, and individuals interested in corporate strategy.